Santini are the official sponsor of the UCI (Union Cycliste Internationale), for the leader jerseys of the Pro-Tour, the various World Cup competitions in every discipline and for the World Championships. Also for the leader jerseys for the Giro d'Italia and the Deutschland Tour. Since the company was founded by Pietro Santini in 1965 they have designed and produced the best and most technically advanced cycle apparel. But the winning element cannot be explained by numbers. It is the true, authentic and relentless passion for the sport of cycling that drives them. When one of Santini's athletes attacks off the front in pursuit, or leaves the rivals behind at the finish line, it pounds their hearts, it inspires them to continue to strive to be the best that they can be, just like the riders who use their products.