Visionary in creating the first automatic pedal in 1984, LOOK has always stood for passion, innovation, and performance. Their portfolio of riders is like no other including legends like Hinault, Lemond, Bugno, Boardman and Laurent Jalabert. LOOK products enhance performance with maximum style. Over 35 people work within LOOKs research and development department including world-class rider Laurent Jalabert. LOOK engineers have worked with composite material for over twenty years; they built the first monobloc carbon frame and monobloc carbon forks. Enthusiast, Road Racer, Triathlete or Dualthlete, LOOK is the brand to take your performance to that next level.