In 2003 Challengetech created its own brand “Challenge”.
Challenge, as the word says, wants to point out how difficult and exciting it is to keep the tradition of high quality bike tyres created with obstinacy, with the steady research of special materials and through handcrafted processes.
Since the 2000s, Challengetech has been producing tubulars for other brands, thanks to the constant use of these products in the professional cycling.